Co-Founder - Director of Strategic & Digital Marketing
Mira Varathan
Founder / Fractional Marketing Leader
Mira is a senior marketing leader with over 26 years of experience across industrial, manufacturing, construction, and trade-driven sectors, working across both B2B and B2B2C markets. She has held senior roles with leading Australian and global brands, where she led strategic marketing, new product development, category growth, and digital transformation across complex, performance-driven environments.
She holds a Bachelor of Business and a Master of Marketing (with distinction) from RMIT University, and specialises in:
Strategic marketing & communications
Category management & product strategy.
New product development (NPD).
Digital marketing & transformation.
Leadership in complex, commercial environments.
Mira is known for driving significant business growth, transforming underperforming categories, and aligning marketing with commercial outcomes. While much of her work in senior roles remains confidential, the strategy and commercial insight behind those results now inform the work we deliver at Neo Jupiter—drawing on experience gained at leading brands such as:
You're welcome to explore Mira’s professional background on LinkedInfor a deeper look at her experience and achievements. She works hands-on with clients to align marketing with business objectives and build integrated strategies that deliver real commercial impact.
